Roles and Responsibilities
Consultant – Social Media & e content
Full Time, Temporary/Contractual
Division NeGD Function Consultant – Social Media & e-Content
Project Band Middle Management Reports To Senior Management
The person will be responsible for developing and implementing Social Media and Content strategies for NeGD and various associated programmes.
He/She will also be required to create strategies for engaging audience and promotion of various products and schemes (Online and offline).
Ability to research and develop content
Content writing for Social Media, Websites, Blogs/Articles, Speeches, Talking Points etc.
Manage day-to-day activities like create, curate, and manage all published content (images, video and written).
Monitor, listen and respond to users, conduct online advocacy and open stream for cross-promotions, develop and expand community and/or blogger outreach efforts.
Oversee design i.e. Facebook Timeline cover, profile picture, thumbnails, ads, landing pages, Twitter profile, and blogs etc.
Design, create and manage promotions and Social Media campaigns
Compile report for management showing results (ROI) Monitor trends in Social Media tools, applications, channels, design and strategy
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns
Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns.
Analyze, review, and report on effectiveness of campaigns in an effort to maximize results, managing files and other related tasks.
Provide strategic direction and consulting to stakeholders/States/Departments and help them achieve their marketing/promotional objectives
Create effective digital strategies while closely working with the planning and creative teams
Understand the promotional requirements and propose digital solutions, be it digital marketing, technology and analytics
Work closely with the regional teams to deliver high level/country level marketing campaigns
Act as point of contact for strategic Awareness & Communication projects across India, providing updates including strategy development, event requirements and other communications outputs
Identify opportunities to raise Digital India's brand and profile all across India via events, awards, articles etc.
Assist/Coordinate with the State e-Mission Teams (SeMTs) to conduct all India or State/Region specific promotional activities
Ensure follow-up of news items and project developments that should feed into external articles, used in a variety of contexts and media, both online and in print
Work closely with other teams at NeGD/MeitY to help preparecompelling content for press releases, brochures, articles and award submissions ensuring that messages are encouraging and consistent with the NeGD’s/MeitY’s branding and marketing strategies
Update andmaintainDigital India and NeGD websiteson a regular basis
Essential: Post graduate or equivalent degree in Journalism/Mass Communication or equivalent work experience
6-12 years experience of working with an online content agency. Experience of working in newsroom/website will be preferred
. Minimum experience of 5 years in digital marketing
Very sound understanding of everything digital including Social, Media, SEO, Email, Automation, Analytics and Content Writing
Proven track record of managing and growing client relationships and portfolio Ability to conceive and communicate digital strategies
Very sound understanding of all the social media platforms
Very sound understanding of third party social media tools like Hootsuite, Melt Water etc.
Substantial understanding of social media and other digital platforms and websites.
Ability to think up new treatments and formats to deliver multimedia, digital content.
He/She should be able to think laterally, build connections and be a creative thinking person.
Substantial knowledge of writing content for the web and mobile.
Strong knowledge of current affairs.
Fluency in English (both written and verbal) is a must.
Effective communication and interpersonal skills
Ability to work calmly under pressure
Ability to drive the agenda and collaborate with various cross functional groups, collaborative working style is essential.
Ability to deliver Projects on – time.
Role:Content Management (Print / Online / Electronic) - Other
Salary: Not Disclosed by Recruiter
Industry:IT Services & Consulting
Role Category:Content Management (Print / Online / Electronic)
Employment Type:Full Time, Temporary/Contractual
NISG (National Institute for Smart Government)